Adverts Research Task

Form Descriptors

Animated adverts are either fully animated or partially animated, mixed with live-action. Animated adverts usually take on a surreal style, as it’s easy to animate a surreal environment. An example would be this partially animated Coco Pops advert: https://www.youtube.com/watch?v=TksubfjQMNU
And this fully animated Aquafresh advert: https://www.youtube.com/watch?v=luVtgX4S3y4

Documentary/factual adverts are usually live-action, portraying an issue or event that they feel the public should be made more aware of. They typically adopt a serious and sometimes shocking tone, hardly being humorous. An example would be the Think Track, Think Train advert: https://www.youtube.com/watch?v=Uy-sIfsW7tg
And this Anti-Drink Driving advert: https://www.youtube.com/watch?v=oQtTREndJKk

Talking head adverts are when members of the public are asked about a topic and they give their opinion. In these adverts, the public always addresses the camera/audience at home. An example of this is this eHarmony advert: https://www.youtube.com/watch?v=rIS8wUjZK48
Another advert is for the Amazon Kindle: https://www.youtube.com/watch?v=ghYDpDaK5ds

Standalone adverts are one-off adverts that aren’t followed by another advert that continues the story. An example of this is the Cravendale Barry Biscuit Boy advert: https://www.youtube.com/watch?v=c-PfqVlBUuQ
Another is the Cadbury Gorilla advert: https://www.youtube.com/watch?v=TnzFRV1LwIo

When an advert is followed by another that continues the story, they are known as a "series". These adverts typically feature the same characters. An example would be this Compare the Meerkat advert: http://youtu.be/M0mXUC0cUPg
And this BT advert: http://youtu.be/l5bkniCUAow

Realist narrative adverts follow a realistic storyline in a realistic setting. Typically nothing surreal or unconventional appears. An example is this Xbox Kinect Advert: http://youtu.be/Aw9IBvaBolk
And this Tesco Click and Collect Advert: http://youtu.be/_QQyqhWOg-s

Anti-realist narrative adverts don't follow realistic settings or conventions. These are typically more surreal. An example is this Mario Kart DS advert: http://youtu.be/C8SP9k7Sqnc
And this Blue Smarties advert: http://youtu.be/rZoeY9WczgQ

Style Descriptors

Humorous adverts are designed to make you laugh, either realistic or non realistic. An example is this Cadbury Eyebrows Advert: http://youtu.be/TVblWq3tDwY
And the Three #singitkitty advert: http://youtu.be/SXy6JElmgHU

Surreal adverts are typically weird and non realistic. Surreal meaning "too good to be true". An example is this McVities BN Advert: http://youtu.be/fWqq1MMGt2o
And the Evian roller-babies advert: http://youtu.be/XQcVllWpwGs

Shocking/dramatic adverts are typically used to make the public aware of an issue or problem. These are usually public service announcements and typically realistic. An example is this rape prevention advert: http://youtu.be/WIX9oREk8Fw
And this anti smoking advert: http://youtu.be/AIyqcST29wQ

Parodic adverts make fun of either pre-existing media or of genre/life conventions or events. An example is this Pizza Hut 'Two Idents' advert: http://youtu.be/GGlPFSob8Hk
Another is the T-Mobile Royal Wedding advert: http://youtu.be/Kav0FEhtLug

Nostalgic adverts designed to bring back old memories, typically of childhood. Some are shown year after year even if the advert is decades old. A popular example is the Coca-Cola Christmas advert: http://youtu.be/kr7h8crYAYQ
Another is this Smash aliens advert: http://youtu.be/3SAbJjktk7E